National Black Business Month Spotlight
Bernadette Morris is the President/CEO of Sonshine Communications, an award-winning, full-service PR, marketing and advertising agency. Incorporated in 1993, Sonshine is one of the most successful and highly regarded Black-owned agencies in Florida.
Sonshine offers comprehensive services ranging from grassroots marketing to fully integrated communications services. The firm represents a cadre of clientele including federal and state government agencies, corporations and small businesses, non-profits and ministries. Under her leadership, Sonshine has acquired multiple accounts ranging from Anheuser-Busch, Darden Restaurants, Florida Power & Light Company (FPL), Kaiser Family Foundation and the U.S. Army Corps of Engineers; to the CDC, FDOH, FDOT, NHTSA, NOAA, Jessie Trice Community Health System and many more. Morris and her team have championed a myriad of campaigns, including the national “truth” movement, the celebrity HIV/AIDS awareness, and most recently, the statewide FL511 Traveler Information System.
A woman of many talents, Bernadette manages multiple companies. She is also the CEO of Black PR Wire, a nationwide news distribution company serving the Black media throughout the U.S. and the Caribbean. Clients of BPRW include Business Wire, Coca-Cola, ASPiRE TV and others.Morris is also the CEO of her non-profit company, Women Grow Strong, Inc., which serves to educate, empower and inspire women and young girls.
Bernadette holds a Master of Public Administration degree from Florida International University and a Bachelor of Arts degree in Communications from the University of North Florida. Prior to starting Sonshine, she served as Associate Dean of Public Affairs at Miami-Dade College. She has also enjoyed a successful career in broadcast journalism where she was a publicist for PBS/NPR, and a producer of children’s programs. Bernadette is committed to “Making the Difference of a Lifetime with Quality, Substance and Style.” She and her husband of 30 years, Colin, have two young adults:Rebecca, 28, a model and style/fashion designer; and Stephen, 27, a former professional football player in the National Football League (NFL), and presently a Facility Services Engineer with a national General Contractor, Design Build and Construction Management corporation.
For more information on Bernadette, visit us online at www.sonshine.com, or www.blackprwire.com, or via social media @SonshinePR and @BlackPRWire.